When showcasing yourself or your work to the world, ensuring you have the perfect exhibit is crucial to getting the attention you want. This not only catches the eye of potential customers, but allows your regular buyers the opportunity to see your work in a new fashion they hadn’t thought of before. Knowing who to […]
It’s inescapable. Technology is as ingrained in our everyday lives as the air we breathe. As such, every company can benefit from experiential marketing. We’ve outlined the top six technologies all major companies are gravitating towards. Perhaps it’s time to usher this new world into your event marketing plan, too. 1. Facial Recognition Technology Facial […]
Photo booths are a great way to attract attendees and break the ice, so it’s no wonder they are popular at virtually all marketing and networking events. If you place a photo booth at your next event, you can be sure a lot of smiling attendees will stop by and say hello. There’s just something […]
The week of your custom exhibit event is going to be a hectic one, and every minute matters. You need to be on top of your responsibilities so that you see a return on your investment — and considering how expensive trade shows can be, that investment was likely a big one. Running your booth […]
The Value Of A Hybrid Exhibit What is a Hybrid Exhibit? A Hybrid Exhibit is an exhibit that incorporates both custom and modular trade show display components for rental or purchase. The hybrid uses modular systems where they are most beneficial and pairs them with custom built components where modular systems can’t be used or […]
There’s no denying the value of trade shows and event marketing; even in the digital age, human interaction plays a vital role in the sales process. With all the planning and effort that goes into each trade show, it’s important to maximize every dollar and minute spent. If you’re not paying attention to these details, you […]
Designing the layout of your custom exhibit space takes careful planning. It’s not inexpensive, and you’re often dealing with cramped areas. Your booth neighbors might be right up against you, several thousands of people will be passing by each day, and all the while, you’ve got to find a way to get them to notice […]
In order to stand out at your next trade show event, don’t neglect the power of games and activities. Whether a simple raffle or a more complex smart phone treasure hunt, these fun diversions change the way attendees see and remember your brand presence. Create Mystery Mysteries can ignite people’s interest. Rather than sticking to […]
The short duration of trade shows can catch new exhibitors off guard. Many arrive under prepared, which can lead to disaster. If you are new to trade shows, rather than risking an unsuccessful event, here are 36 items to put on your packing list. The Absolute Essential Trade Show Items 1. Box cutter Take it […]
The hectic nature of a trade show can leave you with a pile of generic business cards and haphazardly written notes that don’t look familiar after the event. Attendees can also suffer from trade show fatigue after having seen hundreds of vendors. One of the easiest ways to stand out after a trade show is […]
