In the era of texts and social media, phones have lost favor as a follow up method. Phone calls have a reputation as being inconvenient, ineffective, old-fashioned, and worst of all—scary. Nothing, however, could be further from the truth when you’re vying for a lead’s attention following a successful trade show event. The phone should […]
Small businesses make wonderful exhibitors at trade shows. While it may seem intimidating to advertise your wares and services among larger competitors, you are likely to find that attendees are excited to uncover new faces and products. With some strategic planning, small businesses can flourish at trade shows. Here are a few ideas and tips […]
When preparing your trade show budget, you’ll need to include some room for branding and signage at your booth. If you’re not careful, these advertising costs can drive up your budget considerably. However, there are several ways you can lower costs and still create eye-catching booth designs. Go Digital If you have the technology, you […]
Although trade shows function differently to a regular working day at the office, delegation remains key to a successful event. During busy shows, it may even take an entire team of staff to ensure everything goes to plan. Be realistic—you can’t be everywhere at once. Assigning specific roles to each member of an event staff will […]
After a big trade show, you may find yourself with a big mess to clean up. Advertising materials, display furniture, and hundreds (if not thousands) of giveaway items, add up to a lot of waste. However, a new trend among many trade show booths, and vendor presentations, is some sort of environmental friendly aspect. Here […]
In addition to vendor presentations and freebies, contests are another great way to drive traffic to your trade show booth. A little bit of competition or even just gambler’s luck can entice more attendees to come to your booth, as well as create a positive buzz for your brand at the event. You get the […]
Freebies and giveaways are a major highlight for trade show attendees. Everyone loves something fun and interesting to take home. But, no one wants to tote around another cheap leaky ballpoint pen or flimsy rubber refrigerator magnet that will clutter up their home or office. To get the most value out of your trade show […]
Visible branding is one of the keys to a successful trade show. Branding is much more than creating a catchy slogan or witty logo. Creating a custom branded booth will help you to attract the right customer base, connect with prospects before and after the event, and help elevate your exhibit among competitors. Here are […]
Exhibiting at your first trade show can be overwhelming but very rewarding. Although every event unfolds a little differently, there are certain things you can expect and should anticipate. That doesn’t mean you won’t be caught off guard at another trade show in the future, but you’ll be sure to recognize the following familiar situations. […]
We are now marketing to six different generations: G.I. Generation, Silent Generation, Baby Boomers, Gen-X, Millennials (Gen-Y), and Gen-Z. This means marketing can be a balancing act at times; but to be effective you need to narrow your focus. In this article, we’re going to narrow our focus and take a closer look at millennials. […]
