Qualifying leads during a trade show can be challenging as there is no time for additional research. Everything occurs in real time with little room for error. Forgetting a name, writing down the incorrect contact information, absentmindedly gathering data without discrimination, or asking the wrong questions will waste time and money. In order to generate […]
LinkedIn is currently the fastest growing professional social network in the world, with over 500,000,000 members at the time of the construction of this post. Additionally, new members sign up to use the site at a mind boggling two per second. With those impressive statistics, and the high rates of conversion that LinkedIn advertising gets, it would […]
When launching a novel product or service, businesses in all sectors can leverage online marketing channels to tell their target audience what’s new. Think blogs, social media, or online press releases, for example. This, then, begs the question: are trade shows a thing of the past? Let’s examine a few different point of views before […]
One of the latest trends that is taking the trade show industry by storm is the adaptation of an eco-friendly mindset by organizers. Business owners who want to strike a balance between putting on an over-the-top event and reducing their carbon footprint have a range of options. Top 5 Worksheet for “Greening” Your Trade Show […]
After preparing for months to put on the perfect trade show expo, last minute missteps can create unnecessary stress and frustration in an already high-pressure situation. As a rule, any planner knows that something will go wrong at some point during the trade show, there simply is no way to prevent or predict such an […]
If you’ve ever attended a trade show, you likely understand the importance of getting a good booth location. The idea is that highly trafficked areas will bring more eyes to your company. But what if all the “good locations” are gone? It happens. After all, everyone can’t get the great spots, right? As long as […]
If you’ve been wanting to participate in setting up your very own booths at trade show’s, but assumed you couldn’t afford all of the associated expenses, think again. There are a number of ways to shave off thousands of dollars and still have a great experience. Here are a few ways you can attend a […]
Chances are that you know the effectiveness of your print or online advertising campaigns. Determining the return on investment (ROI) of ad campaigns is vital when determining success. But are you applying the same standards to your trade show strategy? Trade show marketing works, not many people would dispute that. But gone are the days when […]
Is your sales pitch feeling a little stale? Do you feel like your pitch has you going through the motions similar to a bankruptcy attorney reviewing documents with their client or a teacher going over the prepared lesson plan for the day? Instead of falling back on the lines you’ve rehearsed over and over, it […]
You planned it out ahead of time with your trade show checklist, you had the dream team trade show staff, and you raked in an outstanding number of leads at your last trade show. The calls for orders should be rolling in and your inbox should be full right? Guess again. All that hard work […]
