The trade show industry in Las Vegas is breaking records left and right. In the first half of 2016, more than three million people visited the city to attend conferences and conventions, which is a 12.1 increase from the same period last year. It’s no surprise Las Vegas is doing so well. Last year, it was named […]
It’s the big day – the trade show you’ve been working tirelessly for months to plan is finally kicking off. Leading companies in your industry have set up beautifully designed booths and there’s already plenty of buzz in the media and online about your event. The last thing you want now is for attendees to […]
Social media is a great way to generate excitement about your presence at an industry trade show. Just as trade shows give you the opportunity to connect with customers and industry leaders, social media let’s you enhance that connection and showcase it to the benefit of your brand. By following these tips before, during and […]
You’ve got a trade show coming up and you’re excited to introduce a new service or product. Unfortunately, you’re still a little nervous about getting the necessary leads at your booth. Fear not, here are a few tips to motivate those attendees to choose to do business with your company. Before Your Show People will […]
Trade shows provide an excellent opportunity for all kinds of businesses to meet new clients and establish themselves in their markets. One important thing to remember is that competition at trade shows can be stiff, since your business will be surrounded by other players looking to snag the same customers you are targeting. That’s why […]
Designing a trade show booth used to be a lot simpler. A couple of walls, a place to lay out materials, maybe a focal point and you were finished. But over the past decade, booths at trade shows have become more high-tech, colorful and complex. Figuring out what your company needs can be confusing, especially if you […]
Giveaways are one of the most important parts of attending and exhibiting at trade shows, so you’ll want to put some time and effort in designing your swag. Freebies displayed at your booth should catch eyes and ultimately support your main objective for being at the show. Trade show giveaways can help to increase brand awareness, […]
When exhibiting at a trade show, how do you determine which goals to set for your business? The best method for setting specific goals is to determine the purpose behind your attendance at the trade show. Are you trying to expand the company? Looking to focus on networking and gaining leads? Are you unveiling a […]
If you’ve decided to exhibit at a trade show and event, and have mapped out a complete timeline of your event, you should have an idea of some of the deadlines you will face. Here are some helpful tips for the tedious, but highly important task of keeping track of and setting reminders for important […]
Trade shows are the best way to promote your brand to industry professionals, allowing you to present your products or services to thousands of people in only a few days. Unfortunately, these industry expositions do not come free and your company is going to need to pay to play. Since trade shows can be a […]
