The pen, water bottle, and stress ball are three of the most common trade show freebies to come across. Most are discarded, left in a hotel room, or placed as one of many in the back of a junk drawer. However, that doesn’t mean that merchandise doesn’t work. Giveaways still remain an effective way to […]
Technology continues to transform the trade show experience, and 2018 has already ushered in several new trends. Whether you’re seeking to draw more people into your booth, or you just want to track feedback from clients, technology offers useful solutions. Expect to see the following tech trends popping up at trades show booths throughout the […]
While it may seem simple to organize a trade show booth that will effectively inspire attendees and competitors alike, it takes far more planning and foresight than simply showing up and providing giveaways and handing out business cards. In order for your booth to be a success, it is important for attendees to walk away […]
When deciding to attend a trade show, there may be many questions running through your mind, especially when it comes to the type of exhibit you want showcase. Two questions that many people ask before attending a trade show are: Will you buy or rent your exhibit? And what kind of design would you like? […]
LinkedIn is currently the fastest growing professional social network in the world, with over 500,000,000 members at the time of the construction of this post. Additionally, new members sign up to use the site at a mind boggling two per second. With those impressive statistics, and the high rates of conversion that LinkedIn advertising gets, it would […]
One of the latest trends that is taking the trade show industry by storm is the adaptation of an eco-friendly mindset by organizers. Business owners who want to strike a balance between putting on an over-the-top event and reducing their carbon footprint have a range of options. Top 5 Worksheet for “Greening” Your Trade Show […]
After preparing for months to put on the perfect trade show expo, last minute missteps can create unnecessary stress and frustration in an already high-pressure situation. As a rule, any planner knows that something will go wrong at some point during the trade show, there simply is no way to prevent or predict such an […]
If you’ve ever attended a trade show, you likely understand the importance of getting a good booth location. The idea is that highly trafficked areas will bring more eyes to your company. But what if all the “good locations” are gone? It happens. After all, everyone can’t get the great spots, right? As long as […]
If you’ve been wanting to participate in setting up your very own booths at trade show’s, but assumed you couldn’t afford all of the associated expenses, think again. There are a number of ways to shave off thousands of dollars and still have a great experience. Here are a few ways you can attend a […]
Chances are that you know the effectiveness of your print or online advertising campaigns. Determining the return on investment (ROI) of ad campaigns is vital when determining success. But are you applying the same standards to your trade show strategy? Trade show marketing works, not many people would dispute that. But gone are the days when […]
